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| Stop Smoking Campaign |
Question:
What is this new stop smoking campaign all about?
Answer:
The New Stop Smoking Campaign Highlights Damage To Sex Appeal
The ads, which launch on national TV, radio, press and poster sites demonstrate
for the first time the impact smoking has on attractiveness, both sexual
and cosmetic.
Separate adverts target young adults. The first, aimed at men, shows the
impact of smoking on impotence and erectile dysfunction and uses a burning
cigarette end between two 'fingerlegs' as a metaphor for a penis. It's key
message is: 'Does smoking make you hard? Not if it means you can't get it
up'. The second strand targets women with stark images of the effect of
smoking on their appearance and attractiveness to men, with messages such
as 'If you smoke, you stink', and a focus on 'minging teeth' and 'cat's bum
mouth'.
We know 70% of smokers want to stop smoking, however, with younger people, fears about
attractiveness and fertility can be a stronger motivation to quit than
fears about health.
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