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| Stop Smoking Ads |
Question:
Just wondering if any stop smoking ads ever effected anyone enough to actually stop smoking?
Answer:
Anti-smoking ads helped me quit smoking nearly three years ago.
Anti-smoking adverts should concentrate on preaching received wisdom less
and approach the science of advertising with a little more respect. They are
so often funded by the not-for-profit organisations who do not consider the
end audience enough. These organisations also do not have a clear picture of
their 'conversion' at the end of the process. If they did they would
concentrate on narrower focuses that appealed more to fewer people - like
the corporate advertising world does. Corporate advertising - including
tobacco advertising - sells a desirable lifestyle, a product that people
want to identify with, a recognisable something with which to associate.
Selling a negative is much harder. Anti-smoking adverts are more like public
information films than classic adverts. I haven't yet seen one selling the
concept of being able to breathe properly!
I have always regarded the old anti-smoking ads which depicted smokers been
treated as social outcasts by their friends etc, as amoung the most brilliant
ads ever made. The affect they had was astonishing.
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