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Quit Smoking Drug
Question:
Is there a new drug in the works to help people quit smoking?

Answer:
Researchers are racing to develop a potentially lucrative drug that would make smoking as treatable as erectile dysfunction, high cholesterol and acid reflux disease. In Connecticut, researchers at Pfizer Inc. identified a brain receptor that nicotine binds to and designed a drug, varenicline, that latches to the same site. Varenicline is in Phase III testing, normally the last step before a company applies for approval from the Food and Drug Administration. Researchers hope that the drug will attach to nicotine receptors in the brain, preventing overpowering cravings from setting in when someone quits smoking.